Platinum recording artist Lil Durk steps into the tech and fashion space with NXTG3NZ ‘7220’, a phygital sneaker collection that merges the worlds of physical and digital experiences. The collection will give NFT buyers a physical and digital pair of sneakers.

Quick Takes

• Music and Tech Icon, Lil Durk is releasing Phygital Shoes
• To get a pair of real-world shoes, you will need to buy an NFT
• The NFTs will be backed by the Algorand blockchain
• The collection is drawing interest from major venture funds and brands.
• The NFTs will be buyable with credit cards or crypto via Pera Wallet and NFTPay
• The public mint date hasn’t yet been announced
• Billionaire Adam Weitsman has been gifted the first pair of physical sneakers

NXTG3NZ is backed by a team of executives from music and sports and aims to disrupt the traditional sneaker industry by offering a unique and exclusive experience for sneaker collectors and fans. Buyers can only obtain the physical sneakers by purchasing the corresponding NFT, making it one of the most exciting projects in the Phygital space this year.

Lil Durk, known for his passion for fashion and sneakers, has over 21 Million monthly listeners on Spotify. The collection is the brainchild of an elite team of creatives, music, and sports executives who are dedicated to ensuring the sneakers are both fashionable and of the highest quality.

The project has already attracted the attention of venture funds and major brands, signifying Lil Durk’s successful foray into entrepreneurship. Sneakerheads are buzzing as well.

According to a recent release, billionaire acquaintance of Lil Durk, Adam Weitsman, was gifted the first pair of physical sneakers from the collection.

The NXTG3NZ digital wearables collection will be minted as a public offering, with a first-come-first-serve model on a date that hasn’t yet been announced. 11,111 NFTs will be available.

NXTG3NZ is built on the Algorand blockchain. According to the NXTG3NZ website, Algorand was chosen because of “Energy-efficient green approach to blockchain and the amazing community behind it.”

The NFTs will be purchasable with Perawallet and NFT Pay, meaning buyers can use either crypto (assuming ALGO) or credit cards.

The move reflects a broader trend of mainstream personalities from music and entertainment taking the Web3 space more seriously.