Mars Wrigley, a well-known chewing gum manufacturer, is ready to enter the emerging metaverse and non-fungible token (NFT) markets.

According to a blog post by intellectual property attorney Mike Kondoudis, Wrigley recently filed trademark applications related to NFTs with the United States Patent and Trademark Office on March 24. The trademark application is for the term “Juicyverse.” The firm intends to use the term to launch downloadable image files featuring artwork, candy snacks, and confectionery.

Quick Takes:

• Blockchain-based NFTs: Wrigley plans to create a range of virtual products and entertainment services.
• Juicyverse Emerges: Wrigley ventures into the metaverse with its candy-themed digital collectibles.
• Aligning with Top Brands: Wrigley joins other major companies in adopting NFTs and metaverse technologies.

Creating Virtual Products and Services

Wrigley aims to use blockchain technology-based NFTs to authenticate digital assets. Additionally, the chewing gum company has plans to create a range of virtual products. These products include movie clips, music, confectionery, and digital avatars. Wrigley will use these products in the virtual world created for entertainment purposes.

The firm plans to produce candy-themed digital collectibles as well as entertainment services, such as virtual environments that allow users to interact for recreational, creative, and leisure purposes.

Mars Wrigley is not the first multinational food company to invest in the crypto industry. In June 2022, Mars, Wrigley’s parent company, also filed a trademark application for the Sneaker brand with the United States Patent and Trademark Office. Other top brands recently filed NFT and metaverse trademarks include:

• Fashion brands Rolex, Yves Saint Laurent, Gucci, Louis Vuitton, and Nike.
• Automotive companies BMW and Mercedes-Benz.
• Media companies Warner Brothers and Sony Music Entertainment.

Founded in 1891, Wrigley is a chewing gum firm that produces popular chewing gum brands such as Juicy Fruit, P.K., Doublemint, and Orbit. Wrigley’s decision to enter the metaverse and NFT spaces highlights emerging industries’ growing interest and potential.

The use of NFTs in the virtual world is still in its early stages. However, it is yet to be seen how Wrigley will leverage this technology to create innovative virtual products and services. Nonetheless, the firm’s trademark application for “Juicyverse” is a promising development that signals the company’s commitment to exploring new frontiers in the digital world.

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