Leading Asian food chain Wow Bao has stepped into the metaverse, launching a unique loyalty program based on non-fungible tokens (NFTs). Customers can mint ‘CollectaBaos’, digital collectibles crafted by artist ManoverMars, for $99 for the first year, unlocking privileges including free meals, discounts, and merchandise.

Quick Takes:

• Wow Bao revolutionizes loyalty programs with NFTs, offering exclusive digital collectibles and privileges.
• Powerful collaborations drive Wow Bao’s digital transformation, partnering with Devour and Paytronix for NFT integration.
• Wow Bao’s NFT loyalty program paves the way for mainstream adoption, simplifying the process for customers without crypto wallets.

‘Courses’: Wow Bao’s NFTs Offering Unique Experiences

The food chain’s foray into NFTs was enabled through strategic collaborations. Wow Bao partnered with Devour, a Web3 ordering company, and the digital collectibles are available on the DevourGO marketplace. Additionally, software provider Paytronix facilitated the integration of NFTs into the loyalty program using blockchain technology. 

Wow Bao has further upped the ante by introducing ‘courses’, another NFT variant that will offer members unique experiences, such as:

• exclusive events,
• cooking lessons,
• personal meetings with CEO Geoff Alexander, and
• early access to new bun flavors.

In an effort to simplify the process, Wow Bao has avoided using technical terms like ‘Web3’ and ‘NFT’ in customer communications. In addition, this approach, which does not require customers to have a crypto wallet, helps in the mainstream adoption of the program.

Wow Bao’s introduction of the NFT-based loyalty program is a digital milestone in the food and restaurant industry. Following in the footsteps of the digital transformation witnessed by Starbucks, Wow Bao’s fresh approach sets a new standard for customer engagement in the sector.